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The institute’s first-ever headlamp study found that automakers rushing to roll out new technologies aren’t following through to ensure the light will illuminate the road. (Photo: IIHS video)

(Bloomberg) — Automakers seeking to improve safety with high-tech headlights may be literally leaving their customers in the dark.

A new study by the Insurance Institute for Highway Safety rates the headlights in just one of 31 new midsize cars as good: Toyota Motor Corp.’s Prius V. One-third of the models were deemed “poor,” the lowest rating on a four-point scale, including two from Mercedes-Benz cars made by Daimler AG. BMW AG’s 3 Series with halogen lamps had the lowest-scoring of all tested lighting systems.

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