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German car manufacturer BMW presents the 'Vision Next 100' concept car during the 100th anniversary celebrations in Munich, Germany, Monday, March 7, 2016. (AP Photo/Matthias Schrader)

(Bloomberg) — BMW AG, which became the world’s largest maker of luxury cars by focusing on Autobahn thrills, is shifting gears to automated driving as urbanization and changing attitudes toward cars redefine transportation.

Upscale vehicles in the future will involve “liberating drivers through automation,” the company said Monday in a statement issued as part of the celebration of its 100th anniversary. While the introduction of vehicles that can drive themselves means repositioning the carmaker, the shift also entails “a major opportunity for revolutionizing mobility.”

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