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In the 2008 Olympics, Michael Phelps won the Gold Medal in the Men’s 100M butterfly beating out Milorad Cavic by a mere .01 second. Literally, in the 1/30th time it takes to blink, Phelps’s dreams were realized and Cavic’s dreams were dashed.

Over the course of a salesperson’s lifetime, it’s inevitable that you will face this same struggle. You will be told “no,” be rebuffed, and even be harshly rejected due to the difference between you and your competitor, over what may seem to be a minor or even trivial difference.

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