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The shared economy will become a force to be reckoned with in the near future. So, we might as well figure out how to insure and service that force. (Image: Shutterstock)

During the snowstorm that hit the east coast in January, I took some time to clean up my office and read reasonably current newspapers and trade magazines. While scanning the articles, I quickly identified many opportunities for new insurance products, mostly around shared assets. For example, an article on millennials and the sharing economy explained that (primarily young) people monetize their lives by sending selfies of what they’re wearing every day to a website called CovetMe, and they get paid based on the brands and looks they are sporting.

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