Mountainview, Calif.-based Internet services giant Google announced on Feb. 23 that it would end its Google Compare service in March. (Photo: iStock)

Well, the word is out: Google Compare is shutting down operations by the end of March.

Begun in 2011 as a full financial services platform for banking, investing and credit transactions, Google announced the addition of insurance quoting in mid-2015. Now, not even a year into it, the search giant is shutting it all down.

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

Already have an account?


© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including, and
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.