For today's consumers, Auto insurance is a multi-channelexperience.
Consumers shopping for Auto insurance increasingly preferdigital and online forms of engagements, such as online advertisingand insurance websites in comparison to more traditional channels,such as personal recommendations and in-person meetings atinsurance agencies.
According to a report by Rocket Fuel, one in four consumers now requesta quote directly on the insurer's website, up 9% from 2014.Research by ComScore validates these finding in a studythat says that the majority of shoppers are doing so online andsecuring multiple quotes. According to the findings, "the number ofconsumers who shopped for auto insurance in 2015 held steady at46%, consistent with 2014. Of those consumers who shopped in thepast year, 71% of them did so online, up from 67% in 2013."
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