The tech giant will cease operations for the Auto insurance comparison site on March 23. (Photo: Mark Lennihan)

Google will shut down operations on Google Compare, its U.S. Auto insurance comparison-shopping site, after one year in business, according to the Wall Street Journal

Search Engine Land obtained an e-mail delievered to Google Compare’s partners Monday night, in which the tech giant said Google Compare will no longer operate as of March 23. Google has since verified the e-mail’s authenticity.

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