Google will shut down operations on Google Compare, its U.S.Auto insurance comparison-shopping site, after one year inbusiness, according to the Wall StreetJournal

Search Engine Land obtained an e-maildelievered to Google Compare's partners Monday night, in which thetech giant said Google Compare will no longer operate as of March23. Google has since verified the e-mail's authenticity.

In the e-mail, Google said the Auto insuranceservice didn't meet expectations for the company:

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