It's no secret that insurance companies across the United States are seeking ways to attract young professionals to an industry that is often perceived as stodgy and boring.

One way the insurance industry hopes to focus the attention of potential new recruits is by declaring this month as the inaugural Insurance Careers Month.

Some companies have internship programs for college students, but others, such as Travelers, work with school-to-career programs such as InVEST to get the word out to high school students and their teachers. This initiative aims to bring awareness about the insurance industry and help recruit the next generation of insurance professionals.

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Rosalie Donlon

Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected].