In a referral-based industry such as insurance, a website has the power to turn a prospect into a client.
A website does more than advertise, it can help define a business's legitimacy.
According to Hubspot, 78% of Internet users conduct product research online before making a purchase. People expect to be able to find everything and anyone online, which means a business without a website can be a cause for concern. And in today's Internet-obsessed age where design and user experience are critical influencers, having a poorly designed and outdated website can be even more detrimental than not having a website at all.
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