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Insurify.com hopes to make buying Auto insurance as easy as texting a photo of a license plate. (Photo: iStock)

A startup at the Massachusetts Institute of Technology hopes to replace insurance agents with artificial intelligence and make buying auto insurance as easy as texting a photo of your license plate.

Cambridge, Mass-based startup Insurify Inc. launched an online marketplace last week that uses predictive modeling and advanced analytics with the hope of changing the experience of comparison shopping for car insurance. The recommendation engine allows drivers to quickly and easily find and compare the cheapest insurance policies that best fit their needs, the company said.

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