A startup at the Massachusetts Institute ofTechnology hopes to replace insurance agents withartificial intelligence and make buying auto insurance as easy astexting a photo of your license plate.

Cambridge, Mass-based startup InsurifyInc. launched an online marketplace last weekthat uses predictive modeling and advanced analytics with the hopeof changing the experience of comparison shopping for carinsurance. The recommendation engine allows drivers to quickly andeasily find and compare the cheapest insurance policies that bestfit their needs, the company said.

"The purpose of Insurify is to create a database to helpconsumers make decisions on their own, based on the data that theyprovide and based on the algorithms and analytics that we havebuilt in our platform to be able to help them make the rightchoices for themselves," said CEO Snejina Zacharia, theperson behind Insurify.

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Trudy Knockless

Trudy Knockless is a reporter on ALM Media's Business of Law desk.  She has a background serving legal and insurance publications. Contact her at [email protected] or on LinkedIn at Trudy Knockless.