Headline writers and producers of “Shark Tank” want us to believe that all new products and ideas come from rising stars and Silicon Valley grads.
While many deserve the attention, we must also look to the explosion of new products, services and capabilities resulting from innovations emerging from disciplines such as marketing, accounting or finance. A compelling product that has risen out of corporate America is the entrée of the insurance industry as a major player in the development and deployment of cyber technology.
Increasing threats of cyber attacks and cyber extortion demand the need for a product or service to protect and mitigate. The pressure is mounting on C-level technology officers (CTOs, CIOs and or CISOs) — especially since to most CEOs, cyber and cyber security are ethereal concepts involving unknown threats trying to steal unknown assets that can cause unknown damage.
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