Insurers not quite reaching digital transformation, survey says

Accenture survey reveals where carriers are meeting and falling short of meeting customer expectations, plus four guiding principles to creating a modern insurance marketplace.

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Insurance companies have a clear, logical objective in pursuing digital transformation: improving the customer experience.

Carriers are not only competing with others in the industry to provide a differentiated customer experience — they are competing with retail providers and tech giants as well. Many understand that in order to remain competitive, they need to connect with consumers in a more meaningful way — when, where and how consumers want to interact.

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