Think about the last time you had to find a local barber, repair person or handyman.
Where did you start? Did you ask friends and neighbors for referrals? Or do a quick Google search? If you started with referrals, did you still take a look at the website or Yelp page of the recommended merchant before hiring them?
The way people look for and evaluate insurance agents and advisors are no different — particularly among millennials. That means agents need to have a strong Web presence like never before — and a key element of that presence is having a prominent agent-specific footprint online.
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