Millennials are notoriouslypicky when it comes to who they chose to do business with. They areknown for their digital prowess andreligiously check reviews online before committing to a company orservice.
But just because they're constantly online doesn't mean everycompany can reach them with its digital presence. And according toa recent poll from Gallup, that's especially true for insurancecompanies. According to the research, of all generations,millennials are the least likely to be fully engaged — and themost likely to be actively disengaged — with their primaryinsurer.
This is a problem. A big problem.
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Emily Holbrook
Emily Holbrook serves as owner and head content creator at Red Label Writing LLC, a content studio that collaborates primarily with the insurance and financial services sectors. She can be reached at [email protected].
