Think about the last time you had to find a local barber, repairperson or handyman.
Where did you start? Did you ask friends and neighbors forreferrals? Or do a quick Google search? If you started withreferrals, did you still take a look at the website or Yelp page ofthe recommended merchant before hiring them?
The way people look for and evaluate insurance agents andadvisors are no different — particularly amongmillennials. That means agents need to have a strongWeb presence like never before — and a key element of thatpresence is having a prominent agent-specific footprint online.
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