Insurance agents and brokers can leverage Facebook to extend their marketing reach. There are four important Facebook features agents and brokers can utilize. These include: Facebook News Feed, Facebook Contests, Facebook Ads and Facebook forms.

Below is a brief description of each feature:

1. Facebook News Feed

The Facebook News Feed can be helpful to identify coverage opportunities. Think of it this way: Facebook news feeds are full of people who are getting married, having children, buying new homes or relocating.

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