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Cranberry harvesters push berries corralled inside a floating rubber barrier toward an underwater pump in a flooded cranberry bog, in Carver, Mass., in this photo from 2007. (Photo: Steven Senne/AP Photo)

(Bloomberg) — With cranberry prices at the lowest in a half century, Nodji Van Wychen has been forced to cut back on fertilizer, staff and pollinating bees just to keep her farm going near Pittsville, Wisconsin. Other cranberry growers are finding it easier to sell the farm to John Hancock Life Insurance Co. and its ever-expanding agriculture group.

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