I wish I could have used Google Compare when I was shoppingaround for Auto insurance earlier this year.

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My agent, who I had been with for seven years, sent me quotesfrom the Auto carriers their agency works with, but I felt like Icould still find a lower premium out there. So, I began going toother carriers' individual websites, entering my information oneach one and writing a list of the quotes I received. Eventually, Ifound the best quote with Geico (I know, I'm sorry) and parted wayswith my agent, for now.

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The whole process took me a few days, as I'd check each websitewhen I found time inbetween my work and personal life. I also hadto keep track of the e-mails with each quote in my inbox, and writethem all down to compare what was covered and for how much.

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After Google Compare CEO Nicolas Weng Kan spoke at theAnnual Executive Conference in New York City last week, I decidedto try out the tool myself. "Google Compareis not becoming an Auto insurancecarrier," Weng Kan assured attendees. OK, sowhat is it then?

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Here's what I found out about using Google Compare and myopinion of the tool from a consumer standpoint.

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Related: Google is launching a new auto insurance site. Areyou prepared?

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Step 1

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The process begins with entering your ZIP code. I live in NewJersey, so for the sake of our test, I used an address fromCalifornia (the tool is only available in Arizona, California,Illinois and Texas right now). The rest of the information enteredis my personal information: age, vehicle information, drivinghistory, etc. Filling out the prompts took me about 10 minutes.

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After entering their ZIP code, users are then prompted to add avehicle and drivers into the tool, which means it can be used tofind a quote for multiple cars and/or drivers. Under driver info, Ibegan to enter the California address. Because I had entered theZIP code at the beginning, the city name and zip code were alreadyfilled out in their respective fields. When I typed in the housenumber, different options for streets within the city popped upbelow the field, and I was able to select the street without havingto type it in.

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It's a small thing, but it's extremely convenient when you'reentering all this information on a mobile device (like I was) whereyou're using a couple of fingers to type as opposed to all 10.

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(Above: Once all my information was entered, I had a profilesaved in my quote.)

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Step 2

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I then entered my driving history, which included the option toadd information about an accident I was in four years ago. Next Ientered my current insurance information, which included the optionto add information about my current six-month premium.

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(Right: Click on image for full resolution.)

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Then I hit submit, and waited for the results.

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Related: How insurance agents can stay relevant in an onlineworld

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The results

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In less than 15 seconds, I was presented a list of 20 quotesfrom different carriers, ranked from least to most expensive. Itwas all right there for me to see, without having to wait formultiple emails or to be contacted by a representative.

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The results I received were for policies that offered$50,000/$100,000 in bodily injury limits and $50K for propertydamage (left). At the top of the page, you are able tochange the policy options and resubmit the search, getting a newlist of quotes from carriers who will underwrite the limits you set(see below — click image for fullresolution).

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Basically, Google Compare is a search engine for Auto policyquotes. Rather than going to each individual carrier for a quote,users are presented with a list of options after only having toenter their information once.

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And the tool's promise that you won't be contact by a carrier oragent unless you initiate the contact holds true. I didn't receiveany emails or calls following up about my search. If I had beenusing the tool for an actual search, I could select the carrier Ipreferred and request that they contact me about the quote.

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My final conclusion: Google Compare makes shopping for Autoinsurance very easy. Users only need to enter their informationonce to receive multiple quotes at once. Instead of taking days toshop around, searching with Google Compare takes less than 15minutes. Having all my options on one page and in the palm of myhand keeps the search organized and stress-free.

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Related: Auto insurance pricing: It's time to adoptTravelocity, Zillow models

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