The most important thing that Nicolas Weng Kan, CEO of Google Compare, told an audience of insuranceprofessionals today is "Google Compare is not becoming anAuto insurance carrier."
Speaking at the Annual Insurance Executive Conference held inNew York City, Weng Kan said that Google wants to partner withcarriers to make the buying experience better for the consumerwhile delivering more qualified leads to carriers, agents andbrokers.
Google's strength is in its ability to quantify search andanalyze data, and the company wants to put that strength to use ina broad array of financial services, from insurance to banking,including credit cards and mortgages. Weng Kan explained that inbuilding Google Compare, his team met with carriers and agents tobuild question sets to gather basic information from consumers asthey began their hunt for Auto insurance.
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Rosalie Donlon
Rosalie Donlon is the editor in chief of ALM's insurance and tax publications, including NU Property & Casualty magazine and NU PropertyCasualty360.com. You can contact her at [email protected].
