When most of us think of advertising, we conjure up an image ofthe troubled yet brilliant Don Draper of "Mad Men" creating theperfect print or television ad to sell a client's product. Thescope of what is considered advertising under a commercial generalliability policy, however, can reach beyond what even Don Drapercould imagine.

The Insurance Services Office's Commercial General Liability(CGL) policy provides coverage for personal and advertising injuryliability. One of the exclusions to this coverage is for suchinjury that arises out of copyright, patent, trademark, tradesecret, and other intellectual property infringement. The exclusioncontains an exception for copyright, trade dress, or sloganinfringement in the insured's advertisement.

"Advertisement" is a defined term in the policy, meaning "anotice that is broadcast or published to the general public orspecific market segments about your goods, products or services forthe purpose of attracting customers or supporters." Publishednotices include materials placed on the Internet and on the portionof websites that are about the insured's goods, products orservices for the purposes of attracting customers orsupporters.