In NASCAR, the command, “Drivers, start your engines!” elicits excitement for the fans and produces an adrenaline rush for the drivers. It conveys the thought that it’s time to aggressively begin the task at hand.

What motivates you to start producing? Whatever that motivation is, is it ongoing and consistent? Even the most successful producers, every now and then, whether caused by external or internal reasons, obvious or hidden, don’t feel like starting their engines or don’t have the ambition to take the sales mark. 

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