In NASCAR, the command, “Drivers, start your engines!” elicitsexcitement for the fans and produces an adrenaline rush for thedrivers. It conveys the thought that it's time to aggressivelybegin the task at hand.

What motivates you to start producing? Whatever that motivationis, is it ongoing and consistent? Even the most successfulproducers, every now and then, whether caused by external orinternal reasons, obvious or hidden, don't feel like starting theirengines or don't have the ambition to take the salesmark. 

Continued inability to sell could lead to a decrease inproduction performance occurring over time, aka a “salesslump.” One bad result turns into two and three. Soon,depression occurs and doubt of one's sales ability takes over.Negativity fuels all of those emotions to the point that itconsumes the producer's every thought. Successes of the past arelong forgotten. 

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