(Bloomberg) -- Zurich Insurance Group Plc said it will stopwriting general insurance business in the Middle East at the end ofmonth because of the "limited potential" for profitable growth.

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The decision to exit general insurance in the region follows acompany-wide strategic review. Zurich remains “committed” to itslife insurance unit in the Middle East, which won’t be affected bythe decision, the company said in a statement on Thursday. Zurichsaid it’s unclear how many jobs will be cut.

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Related: Zurich drops RSA bid as rising claims hit insurer'sprofit

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The strategic change reflects “the challenges of building astrong and profitable franchise across multiple markets in theregion,” said Brian Reilly, chief executive officer of Zurich’sgeneral insurance business in the Middle East.

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Switzerland’s largest insurer earlier this month announced plansto cut jobs and exit some businesses in a reorganization of itsglobal general insurance unit after the non-life business reporteda third-quarter loss. Zurich also intends to eliminate more than 400 jobs in theU.K.

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The company will stop writing new general insurance policies forretail and small business customers in the Middle East by the endof the month and plans to completely exit by the end of 2016, thestatement showed.

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Zurich’s global corporate business will continue to underwritenew policies under a Dubai reinsurance license, though it will stopwriting new business under their onshore license through otherbranches in the United Arab Emirates, Oman, Kuwait, Qatar, Bahrainand Lebanon, the company said.

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