Many agencies and brokers are now using insurance social media marketing toolssuch as LinkedIn and Facebook to extend their reach. But what aboutTwitter? Can it be used to help insurance agents andbrokers market more effectively?

Can Twitter be used to identify leads and help build thepipeline? And does the Twitter strategy change depending on theproduct?

Advanced search

Begin with the "advanced search" function, which allows agentsto enter detailed information to help refine a search of recenttweets. Agents can enter specific keyword information, such aswords, people, places or dates.

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