Many agencies and brokers are now using insurance social media marketing toolssuch as LinkedIn and Facebook to extend their reach. But what aboutTwitter? Can it be used to help insurance agents andbrokers market more effectively?
Can Twitter be used to identify leads and help build thepipeline? And does the Twitter strategy change depending on theproduct?
Advanced search
Begin with the "advanced search" function, which allows agentsto enter detailed information to help refine a search of recenttweets. Agents can enter specific keyword information, such aswords, people, places or dates.
For example, your search might select tweets using the wordinsurance from users who live in Massachusetts, who used the word“moved”, in the last 30 days. Once you have this list you can useit in many different ways to generate insurance leads.
Connect with influencers
Social validation is an essential aspect of gaining newprospects. People want to know that other people have worked withyour agency and you were able to help them. Local influencers withactive twitter accounts can help you with social validation andextend your reach in the community.
Answer insurance questions
People will often turn to social media when they have questions.Perhaps they are looking for more information about a specific typeof insurance or they recently moved and need a new agent in theircommunity.
Continue Reading for Free
Register and gain access to:
- Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
- Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
- Educational webcasts, white papers, and ebooks from industry thought leaders
- Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
Already have an account? Sign In Now
© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.
