There are many ways to use Twitter to connect with prospects and influencers in order to generate new insurance leads. (Photo: Thinkstock)

Many agencies and brokers are now using insurance social media marketing tools such as LinkedIn and Facebook to extend their reach. But what about Twitter? Can it be used to help insurance agents and brokers market more effectively?

Can Twitter be used to identify leads and help build the pipeline? And does the Twitter strategy change depending on the product?

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.


  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

Already have an account?

Dig Deeper



Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join now!

  • Unlimited access to - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including, and
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2023 ALM Global, LLC. All Rights Reserved.