Many agencies and brokers are now using insurance social media marketing toolssuch as LinkedIn and Facebook to extend their reach. But what aboutTwitter? Can it be used to help insurance agents andbrokers market more effectively?

Can Twitter be used to identify leads and help build thepipeline? And does the Twitter strategy change depending on theproduct?

Advanced search

Begin with the "advanced search" function, which allows agentsto enter detailed information to help refine a search of recenttweets. Agents can enter specific keyword information, such aswords, people, places or dates.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including and

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.