I recently spoke at the annual Florida Sterling Conference about communicatingwith the Hispanic consumer. It is projected that by the end of2015, Hispanic owned businesses will reach 4 million, with anestimated total annual revenue of $661 billion.

With so much revenue being generated by one culture, there is anincreasing need for bilingual communicators to help bridge the gapbetween corporate America and the Hispanic consumer. So how can weeffectively market to individuals who place such a large emphasison their culture and have the largest buying power in the U.S.?

Here are 5 hacks to help you better understand andengage with the Hispanic Customer:

Continue Reading for Free

Register and gain access to:

  • Breaking insurance news and analysis, on-site and via our newsletters and custom alerts
  • Weekly Insurance Speak podcast featuring exclusive interviews with industry leaders
  • Educational webcasts, white papers, and ebooks from industry thought leaders
  • Critical converage of the employee benefits and financial advisory markets on our other ALM sites, BenefitsPRO and ThinkAdvisor
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.