Women are an integral part of the insurance consumer base. Aswage earners and financial decision makers, the demographic is animportant one to target when it comes to financial productsales.
In fact, according to a recent report by AXA, IFC and Accenture,the women's market represents a trillion-dollar opportunity for theinsurance industry.
The report, "SheforShield: Insure Women to Better ProtectAll," pinpoints that by 2030, the insurance industry isexpected to earn up to $1.7 trillion from women alone. The industrycould significantly increase its participation in the economy andfurther support social and economic development in emerging marketsby more effectively reaching out to women, according to thereport.
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Emily Holbrook
Emily Holbrook serves as owner and head content creator at Red Label Writing LLC, a content studio that collaborates primarily with the insurance and financial services sectors. She can be reached at [email protected].
