Today, there are more than 7 billion mobile subscriptionsworldwide, up from 738 million in 2000. 3.2 billion people now usethe Internet for virtually, everything. The consumers’ world israpidly shifting to a digital-centric experience, and the insuranceindustry cannot afford to be left in the dust.
To stay relevant in an increasingly digital world, insurancecompanies need to make data-driven marketing decisions that willconnect them to the always-connected consumer. And these decisionsmust be agile, direct, and — above all — personal, inorder to truly capture the attention they deserve.
Digital technologies: Shifting power to theconsumer
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