Customers today are not only informed, they are actively engaged with brands at multiple levels; making it critical for companies to manage highly engaged consumers effectively.
One of the most important factors is timing of marketing and sales outreach. Stay quiet too long and a customer will forget. Send an e-mail when a customer spends more decision-making time on social media and the message is lost. Provide testimonials, third-party research and product information upfront; the customer may be overwhelmed.
Here are eight tips to improve the timing of sales outreach to boost results.
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