The best way to appeal to your customers is to know what they'relike, and with today's constantly changing societal landscape, it'shard to keep track of them. Social Media Today compiled data oncustomers in 2015 and presented everything you need to know aboutthem in a helpful infographic.

Here are some highlights on 2015 customers:

• CONNECTED: 73% of men and63% of women who own smartphones don't go an hourwithout checking it. 75% of millennials checktheir phones at least every hour. 50% of peoplecheck their phones right before they go to sleep and as soon asthey wake up.
• OPINIONATED: 34% of customershave used social media to express their feelings about a company.26% will express dissatisfaction, and23% will rave about a product or company theylike.
• VALUE CONSCIOUS: 41% of 2015 customers willtry things out in a brick-and-mortar store, but look for betterprices online. 50% of millennials will usefour or more sources to help them make a purchasedecision. (Photo:gpointstudio/Thinkstockphotos.com)
• IGNORE ADS: 92% of customers say theyhave more confidence in information found online than from othersources. 75% don't believe companies tell thetruth in advertisements.

For more information, see the full story and infographic from Social MediaToday.