(Bloomberg) — New auto safety technologies such as automatic braking and sensors that keep a car in its lane could prevent almost 10,000 U.S. road deaths a year and save $251 billion if they were more widely available, according to a Boston Consulting Group study.
More than a quarter of all car crashes in the U.S. could be avoided if automakers and new-vehicle buyers adopted advanced driver-assistance systems now available on relatively few models, the consulting firm said in a statement Tuesday. The technologies still cost more than consumers are willing to pay, according to the study.
"Because the vast majority of crashes in the United States are caused by driver error, the lack of adoption of these technologies within the U.S. fleet is a significant missed opportunity," Xavier Mosquet, North American leader of the firm's automotive practice, said in the statement.
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