The purchasing habits of millennials are difficult to figureout, and as the largest generation in the U.S., your insurancebusiness’ future depends on your ability to reach them.

Revealed in a recent study commissioned by Effective Coverage and performed by ORC International, what we do know about millennialsis that they aren’t likely to purchase home and renters insurancefrom local agencies. In fact, 18-29-year-olds are 50% less likelythan their parents to purchase from local representatives. Of allthe groups surveyed, millennial renters were the least likely topurchase policies from individual agents. Forty percent of all agegroups surveyed purchased home insurance policies from localinsurance agencies, yet only 24% of millennials followedsuit.

Millennials using a local insurance agency

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