You remember the 80's: the world of big hair, parachute pantsand boom boxes. Since insurance agents and brokers have undoubtedlymoved past boom boxes, why do so many approach insurance marketinglike they did in the 1980's?

1985 marketing tactics

Back in 1985, your agency may have advertised in the YellowPages. Your producers may might have made calls door-to-door,dropping off brochures and canvassing downtown businesses.

You may have used postal mail, sending out paper brochures, postcards and direct mail. The post office was booming back thenbecause “snail mail” and the telephone were the main forms ofcommunication between agencies and consumers. Pocket sized cellphones and smart phones were still a futuristic concept, and emailcommunication was in its infancy.

2015 marketing tactics

Let's fast forward to 2015, and look at your current insurancemarketing strategy, which hopefully incorporates a noteworthyinsurance web marketinginitiative.

Today, people connect with businesses via social media, email, livechat, videos and by Tweets and texting. And these ways ofcommunication continue to gain momentum with literally billions ofinteractions every day.

So, take a moment and ask yourself what you've done to embracethe evolution in digital insurance marketing, from mobile compliantwebsites to insurance email marketing drip campaigns.

If your agency is up-to-date and generating consistent leads foryour producers, then you're building a foundation for the future.If you're still marketing the old fashioned way, it's time to putaway the boom box and update your insurance marketingstrategy.