Editor's note: This article first appeared at David-Costello.com.
When a big disaster hits everybody talks about it, the media covers it, and at that time it seems like a good idea to invest in protection. But as time passes, typically 2-4 years, attention fades. The California Napa area 6.0 magnitude earthquake, the first large quake event in 25 years resulting in over $1 billion in damage, has put earthquake insurance back on people's radar screens.
Only 12% of Californian's homeowner's have earthquake insurance. Are the rest in denial or making a rational choice?
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