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Martin Senn, CEO of Zurich Financial Services AG, gestures as he speaks during a session on the opening day of the World Economic Forum in Davos, Switzerland, on Jan. 21, 2015. (Photo: Chris Ratcliffe/Bloomberg)

(Bloomberg) — With Zurich Insurance Group AG on the verge of pursuing its biggest acquisition in more than a decade, Europe is poised to add to the consolidation that is sweeping the industry globally.

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