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It isn’t easy for small and midsize insurance brokerages to win new business on a playing field that includes both giant rivals like Geico and fast-growing digital upstarts. You need to find a way to even the score, and the most impactful thing you can do is focus on online marketing.

Pushing forward in this direction enables you to easily reach thousands of new prospects in your local area. Online marketing also allows you to maintain a relationship with your existing clients, which is critical for keeping their business and helping you comfortably reach out for referrals, online reviews and word of mouth recommendations.

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