The insurance industry simply isn't attracting millennials.

There's a real and palpable talent crisis in the industry thatis causing tension between the old guard of the insurance industryand the fastest-growing consumer base and workforce who areexistential about their employment. While some are quick to blamemillennials for a lack of work ethic or motivation, it's importantto recognize that what moves one generation isn't necessarily whatmoves the next. If the recent tech industry boom has taught usanything, it's that young people will work long hours athigh-pressure jobs—but they must be passionate about what it isthey do and receive mentorship that helps keep them engaged.

There are initiatives, like Tomorrow'sTalent Challenge, that are helping to bridge the talent gap inan industry that will see an enormous change happening soon: almosthalf of the insurance industry workforce is over the age of 45,with a quarter of the industry expected to retire by 2018. If theindustry so far has failed to make strides with the millennialgeneration, what can they do to fill 400,000 positions by the year2020 if they cannot recruit or retain an entire generation? Inaddition to the mass exodus of insurance professionals, technologydisruption and data analytics are becoming more important than everto staying competitive, and the millennial generation is becomingthe face of those increasingly important skills.

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