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A user on Ashley Madison's Korean website. The Ashley Madison cheating website was hacked this past weekend, threatening plans for an IPO in London. (AP Photo/Lee Jin-man)

(Bloomberg) — With its open encouragement of adultery and its tagline “Life is short, have an affair,” website AshleyMadison.com has already scuttled one planned offering of its shares. After the site was hacked this week, a second attempt to go public is looking increasingly unlikely.

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