(Bloomberg) — With its open encouragement of adultery and its tagline "Life is short, have an affair," website AshleyMadison.com has already scuttled one planned offering of its shares. After the site was hacked this week, a second attempt to go public is looking increasingly unlikely.

Over the weekend, hackers said they captured sensitive data — names, addresses, sexual proclivities, and more — about millions of AshleyMadison customers. The company says it has secured the site and taken steps to protect the information.

While Avid Life Media Inc., the Toronto company that owns the site, may have the data breach under control, analysts say the hack exposed the vulnerabilities of the business. And would-be bankers who might handle its public offering are being even more discreet than its customers.

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