Selling is never easy. Never. But salespeople often make it even tougher for themselves by letting customers get away empty-handed. It isn't that customers don't find what they want or what they're looking for. It's just that they don't want to deal with the salesperson.
With the 800-pound Internet gorilla lurking over every sale, today's customers are much more demanding when dealing with salespeople. If the experience doesn't meet their expectations, they're gone.
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