The insurance industry is at a crossroads. A new generation of consumers – the first to grow up in the digital era – is ready to examine insurance providers and decide which best fits their needs. These consumers have come to expect daily interactions with connected technology, and are eager to implement a more connected lifestyle in both their personal and professional lives.

The exponentially growing market surrounding the “Internet of Things” is poised to merge with the insurance marketplace, and insurers that prepare to support the concurrent technology growing alongside this lifestyle will help to future-proof their business.

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