The insurance industry is at a crossroads. A new generation ofconsumers – the first to grow up in the digital era – is ready toexamine insurance providers and decide which best fits their needs.These consumers have come to expect daily interactions withconnected technology, and are eager to implement a more connectedlifestyle in both their personal and professional lives.
The exponentially growing market surrounding the "Internet ofThings" is poised to merge with the insurance marketplace, andinsurers that prepare to support the concurrent technology growingalongside this lifestyle will help to future-proof theirbusiness.
Customer service and rise of the digitalconsumer
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