(Bloomberg) — Evan Greenberg may never build something quite as massive as his old man did — but he's been trying.

Fifteen years after defecting from the insurance giant that was put together by his father, the legendary Maurice "Hank" Greenberg, the son is assembling a colossus of his own.

With a $28.3 billion deal for Chubb Corp. on Wednesday, the younger Greenberg, 60, is vaulting the position of his Ace Ltd. in the ranks of global insurers and gaining scale to compete against his father's old company. It's a remarkable turn of events for a family whose empire-building has torn through the insurance industry for decades.

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