Sales is a complex process. (Shutterstock)

OK, OK. Let’s agree that on planet Earth at this time we cannot achieve sales perfection. But we can approach it. You can get better.

To become a “perfect sales professional,” you must master many elements. I know many of them, some learned in the school of hard knocks, others from people like you, still others from books and sales seminars—all tempered in the crucible of thousands of sales presentations.

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