Auto insurance satisfaction numbers are up and it's due in large part to Gen Y (those born between 1977-1994), according to the J.D. Power 2015 U.S. Auto Insurance Study.
The study involves five different factors that contribute to customer satisfaction: price, policy offerings, billing and payment, and claims, which are measured on a 1,000-point scale.
Overall satisfaction with auto insurers reached an all-time high of 818, an improvement of eight points over 2014. Satisfaction rates varied, but Gen Y showed the most growth – improving by 21 points. Gen X (those born between 1965-1976) increased by six points and Boomers (born 1946-1964) by four points, while Pre-Boomers (born before 1946) actually dropped by three points.
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