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Insurers and their employees are liable for the loss of any clients' personally identifiable information. Photo: jannoon028/Shutterstock

Insurance agents and brokers are not exempt from following the new guidance the National Association of Insurance Commissioners (NAIC) recommended in April. They, as well as insurance companies and agents, can be held liable for the loss of prospect or client Protected Health Information (PHI) or personally identifiable information (PII), such as a person’s full name, date of birth, address, and Social Security numbers.

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