(Bloomberg Business) — Ryan Petersen came up with a quality-control feint when he was working in China for his brother's import business. During a factory tour he'd excuse himself to go to the bathroom, to see if there was tap water or flush toilets.
No? He'd scratch the plant from his list of potential manufacturers, because it lacked sufficient industrial finesse. Petersen says he learned a lot of similar tricks in the two years he lived in Shanghai and Kunming. He also picked up Mandarin, and a serious frustration with what he views as the unnecessarily hassle-heavy business of freight forwarding.
Nine years, an MBA and one successful business later, Petersen, 34, is chief executive officer of Flexport Inc. His billboard description: It's the world's first licensed customs brokerage built around a modern Web application.
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