Disconnect equals opportunity: Those who know a great deal about coverage specifics can miss a major part of the 360-degree picture (Shutterstock/wk1003mike)

Welcome to the merry, merry month of May! Spring has fully sprung, the snows are gone, the flowers in full bloom, and summer is on the horizon.

With the world renewed, what better time to continue our theme of agent renewal? We began in January with a single resolution: Insurance is NOT a Commodity! Contained therein was an extensive, yet not all inclusive listing of coverage gems revealed in just these columns over the past three years. Add in the veritable plethora of other great coverage resources for agents to tap and the fields for proving to prospects and clients we are far more than price shoppers of commodity products are white unto harvest, indeed.

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