Welcome to the merry, merry month of May! Spring has fullysprung, the snows are gone, the flowers in full bloom, and summeris on the horizon.

With the world renewed, what better time to continue our themeof agent renewal? We began in January with a single resolution:Insurance is NOT a Commodity! Contained therein was an extensive,yet not all inclusive listing of coverage gems revealed in justthese columns over the past three years. Add in the veritableplethora of other great coverage resources for agents to tap andthe fields for proving to prospects and clients we are far morethan price shoppers of commodity products are white unto harvest,indeed.

Then, in the spirit of the Holiday of Romance, February took uson a stroll through the ISO Homeowners Policy provisions regardingrelationships, revealing another potential harvest of coverageissues, potential gaps and possible solutions destined to make youInsurance Cupid to lovers everywhere. With a slight detour in Marchto focus on Ethics Awareness Month, April foundus back on the anti-commodity track with a shout-out to the10% of agents who are loyal coverage checklistusers. Their willingness to offer clients regular reviews,valuable advice and astute counsel—in other words, to actuallydeliver what all agents claim to offer but don't—allows them tosoar far above the other 90% who unwittingly but effectively reinforceGoogle or other “price, price, price” mantra marketers.