(Bloomberg) — Attendees of the annual conference of the droneindustry have a new favorite word to describe the pilotlessaircraft: drone.

The simple term was once shunned by company representatives andgovernment workers, who were concerned that the word didn't conveythe vehicles' sophistication. Last year's meeting even held a panelon whether it was OK to call a drone a “drone.”

This week in Atlanta, “drone” slipped easily off the tongues ofSilicon Valley entrepreneurs whose sales literature often waspeppered with the once-avoided term. Amazon.com Inc.'s high-profileannouncement in 2013 that it wants to use drones to deliver booksand other products to homes and consumers snapping up recreationalaircraft for weekend flying have led to a popularization of theword.

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