(Bloomberg) — Attendees of the annual conference of the droneindustry have a new favorite word to describe the pilotlessaircraft: drone.

The simple term was once shunned by company representatives andgovernment workers, who were concerned that the word didn't conveythe vehicles' sophistication. Last year's meeting even held a panelon whether it was OK to call a drone a “drone.”

This week in Atlanta, “drone” slipped easily off the tongues ofSilicon Valley entrepreneurs whose sales literature often waspeppered with the once-avoided term. Amazon.com Inc.'s high-profileannouncement in 2013 that it wants to use drones to deliver booksand other products to homes and consumers snapping up recreationalaircraft for weekend flying have led to a popularization of theword.

Want to continue reading?
Become a Free PropertyCasualty360 Digital Reader

  • All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
  • Educational webcasts, resources from industry leaders, and informative newsletters.
  • Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.
NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.