(Bloomberg) — California Governor Jerry Brown said residents must reconcile themselves to a more arid way of life to endure a historic drought.

"Things are changing," Brown told a gathering of water district officials in Sacramento on Wednesday after regulators for the first time required urban water cutbacks. "We need to change, and the drought is a catalyst."

The California State Water Resources Control Board on Tuesday approved an emergency plan requiring 411 suppliers to cut use as much as 36%, with those that consume more — many of them affluent enclaves — facing tougher restrictions. Residents already face fines of as much as $500 day for wasting water outdoors.

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