It's like the '50s all over again. Thanks to the recovery, everyAmerican can once again aspire to own a home, a new car and aLabrador retriever, digging in the yard and hanging out the carwindow.

Well, maybe a Labradoodle. Or a pet skunk. Or four spayed andneutered cats, declawed of course. Because it's not the '50s, andthings have definitely changed in the pet world. One hugedifference: Today, we can go out and get pet insurance to cover thecost of our passion for pets.

Pet insurance is big money these days and, according toIBISWorld, it's only going to get bigger.

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Dan Cook

Dan Cook is a journalist and communications consultant based in Portland, OR. During his journalism career he has been a reporter and editor for a variety of media companies, including American Lawyer Media, BusinessWeek, Newhouse Newspapers, Knight-Ridder, Time Inc., and Reuters. He specializes in health care and insurance related coverage for BenefitsPRO.