(Bloomberg) — Esurance has become Major League Baseball's exclusive auto insurance partner in a multiyear agreement that includes title sponsorship of the sport's new all-digital All- Star balloting.

Neither MLB nor Esurance, which was bought by Allstate Corp. in 2011 as part of a $1 billion deal, disclosed financial terms.

"Esurance is all about the modern world and focusing in on reaching people on a large scale," Esurance Chief Marketing Officer Alan Gellman said. "Baseball has put a great deal of focus on modernizing the sport. The fact that they're going all digital is what we are, who we are."

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